AdWords Updates: Empowering Healthcare Professionals

Nov 4, 2023


As the digital landscape continues to evolve, it is crucial for healthcare professionals to stay updated with the latest advancements in online advertising. At Hughes & Co., we understand the importance of keeping doctors, health practitioners, and dentists at the forefront of digital marketing strategies. In this article, we will explore the world of AdWords updates and how they can benefit your practice.

What are AdWords Updates?

AdWords updates refer to the latest features, tools, and optimizations introduced by Google within its advertising platform. These updates are designed to enhance the overall performance and effectiveness of online advertising campaigns. By leveraging the power of AdWords updates, healthcare professionals can reach their target audiences more efficiently and achieve their marketing goals.

The Benefits of AdWords Updates for Healthcare Professionals

1. Enhanced Targeting: AdWords updates allow healthcare professionals to refine their targeting options and reach potential patients who are actively seeking medical or dental services. With features like location targeting, demographic targeting, and custom intent audiences, you can ensure that your ads are seen by the right people at the right time.

2. Increased Visibility: By utilizing AdWords updates, healthcare professionals can enhance their online visibility and establish a strong online presence. With effective keyword research, ad copy optimization, and quality score improvements, you can secure top positions in search engine results pages (SERPs), thereby increasing your chances of attracting more patients to your website.

3. Improved Return on Investment (ROI): AdWords updates offer numerous tools and features that can help healthcare professionals maximize their advertising budgets and achieve a higher return on investment. From ad scheduling and bid adjustments to A/B testing and conversion tracking, these updates allow you to optimize your campaigns and focus your resources on channels that generate the best results.

AdWords Updates Tailored for Healthcare Professionals

1. Expanded Text Ads

Google's expanded text ads provide healthcare professionals with additional space to showcase their services and benefits. With extended headlines and more characters to describe your practice, you can capture the attention of potential patients and convey your unique value proposition effectively.

2. Call Extensions

For doctors, health practitioners, and dentists who rely heavily on phone calls for appointment bookings, call extensions are a game-changer. By displaying your phone number alongside your ads, you make it easier for patients to reach out and schedule appointments with your practice, further streamlining the patient acquisition process.

3. Local Inventory Ads

If you have a physical facility or offer specific medical products, such as orthopedic supplies or dental implants, local inventory ads enable you to showcase your inventory to potential patients in your area. This helps you attract local patients who are actively looking for the services you provide.

4. Remarketing

Remarketing is a powerful AdWords update that allows you to reconnect with potential patients who have previously visited your website. By displaying relevant ads across various platforms, you can stay top-of-mind and encourage previous visitors to return to your site, increasing the chances of conversion.

5. Customer Match

Customer match is a valuable AdWords update that enables you to target your existing patient base with tailored ads. By uploading customer emails to Google, you can create personalized campaigns and engage with your current patients in a more meaningful way, fostering loyalty and encouraging repeat visits.


As healthcare professionals navigate the increasingly competitive digital landscape, staying updated with AdWords changes is essential. By leveraging the power of AdWords updates, doctors, health practitioners, and dentists can enhance their online visibility, attract more patients, and ultimately grow their practices. At Hughes & Co., we are here to support your digital marketing journey, ensuring you stay ahead of the curve and achieve success in the ever-evolving world of online advertising.

Bill Broaddus
Great to see AdWords empowering healthcare professionals in the digital marketing realm!
Nov 9, 2023